real growth
starts with
your story.

The most influential brands don’t just market — they connect. With clarity, consistency, and a voice that moves people.

But saying the right thing to the right people isn’t always easy.

Hey. I’m Jen.

With two decades of experience in brand strategy, copywriting, and creative leadership, I help social impact brands craft clear stories and data-informed strategies that solve business problems, drive action, and build lasting brand loyalty and love.

Because when your story becomes the heartbeat of your brand, people feel it.

And that’s when meaningful growth begins.

BRANDS + AGENCIES I’VE WORKED WITH

a flight plan for every brand.

Whether your brand’s still finding its wings or already cruising at 30,000 feet, Flight Plans meet you exactly where you are and move you forward. Fast.

Grounded in data and proven brand strategies, these sprint-style bundles are designed to resolve the most common (and costly) challenges that keep brands stuck.

In just weeks, you’ll receive aligned messaging, actionable strategies, and ready-to-use brand assets — all with a refreshing agility and affordability traditional agencies just aren't built to offer.

  • Jen didn’t just lead our rebrand. She owned it end-to-end with clarity, precision, and genuine care. From research and creative vision to execution and stakeholder alignment, she guided every stage like the rare strategist who speaks both spreadsheet and storyboard. As a result, conversion rates climbed, internal alignment locked in, and our users finally saw us as bold, authentic, and unlike anything else in our space. Oh, and also? Jen’s a dog person. Which tells you everything you need to know.

    KATH MIDDLETON, DIGITAL HEALTH PRODUCT LEADER + DOG FAN

  • Jen is the kind of brand partner every organization needs: purpose-driven, people-smart, and deeply strategic. She doesn’t just want to make a difference; she knows how to. A true servant leader, Jen brings brand expertise, operational clarity, and emotional intelligence to every team and initiative she touches while delivering real, measurable results.

    MATT FAULK, CONSULTANT + FORMER CSO AT CRISIS TEXT LINE

  • Jen isn’t just a strategist — she’s a true brand architect. She understands how research, marketing, and creative work together, and knows how to activate each to drive meaningful results.

    EMILY HAROLD, FOUNDER + PRINCIPAL AT UPPER EASY MARKETING

  • Jen is a powerhouse of intelligence and creativity, with an exceptional eye for detail in UX copy, text, brand design, and content. She knows how to formalize language frameworks consistent in tone and structure, perfectly tailored to any target audience. Simply put, Jen is an extraordinary talent.

    MIGUEL CASTILLO, CO-FOUNDER + HEAD OF DESIGN AT MASADA COLLECTIVE

  • Jen's decisions are rooted in deep thought and research, ensuring every project is executed with purpose and impact. She has a sharp strategic mind, is highly organized, and brings a sense of clarity and direction to everything she leads.

    SARAH RUCCI, SENIOR GRAPHIC DESIGNER AT OLLY

  • Jen is a confident strategist with an exceptional ability to plan and execute. She sets a high bar for quality, and her eye for detail elevated every project we worked on. Any team would be lucky to have her expertise, vision, and leadership.

    TIM SALTER-HEWITT, HEAD OF PRODUCT DESIGN AT KOOTH

  • Jen leads with compassion, wisdom, and transparency — and is the most inspiring leader I've ever had. She is phenomenal.

    KARINA GRUDNIKOV, DIGITAL MARKETING CONSULTANT

it all started on a wing and a poem.

Learn what inspired my human-first approach to brand storytelling, creative strategy, and making a difference — one nest at a time.

let’s connect.

Feeling the friction between where your brand is and where it could be?

That’s exactly the in-between space I work in — aligning strategy with story to boost clarity, conversion, and long-term growth.

To explore what’s possible, book a free discovery call or just reach out with a question. I’d love to hear what you’re building.