help your brand take flight.

You’ve got a bold vision.

Flight Plans help you build the strategy to bring it to life — with tangible brand tools your team can actually use.

Grounded in research. Built to solve real problems. Designed to deliver results.

choose your flight plan. 🪶

Whether your brand is early-stage, established, or evolving, Flight Plans are thoughtfully scoped packages designed to solve the most persistent challenges at every stage of growth.

Each one starts with the same foundation — a deep dive into your brand’s goals, story, and audience — and scales in complexity depending on what you need most: alignment, definition, or evolution.

Need more flexibility? Customize your Flight Plan with add-on services to further support your brand’s specific goals, challenges, and priorities.

Want a side-by-side comparison of Flight Plans? Check out a skimmable matrix to find your best fit.

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Explore the options below to find the plan that meets you where you are.

Flight Plan 1: Align

Promote Brand Consistency

✨IDEAL FOR

  • Brands with an established identity — but in need of an easy-to-implement strategy to promote internal clarity, consistency, and cross-functional alignment

💪CHALLENGES WE'LL SOLVE

  • “Different teams are telling different versions of our brand story.”
  • “Our messaging feels inconsistent across decks, channels, and assets.”
  • “We don’t have a single source of brand truth to keep everyone aligned.”
  • “We’re not seeing results — and believe brand confusion is part of the problem.”

🎯SCOPE + DELIVERABLES

  • Up to 4 hours of live discovery sessions with cross-functional team members to discuss brand challenges or inconsistencies in messaging, positioning, objectives, and creative approaches
  • Brand audit and diagnosis of inconsistencies in strategy, voice, and messaging across teams, assets, and channels
  • Presentation of audit analysis, diagnosis, and suggestions (live or via Loom; deck included)
  • Editable Brand Verbal Identity Guide (vision, mission, values, personality, audiences and storytelling, tone, voice, grammar, and mechanics)
  • Editable Brand Assets Blueprint (strategy and examples of how to update brand assets and platforms with consistency)
  • Loom tutorial for usage of Brand Verbal Identity Guide AND Brand Assets Blueprint

🗓️TIMELINE

  • As little as 4 weeks

💰INVESTMENT

  • $20,000
LET’S EXPLORE TOGETHER

Flight Plan 2: Define

Develop Brand Identity

✨IDEAL FOR

  • New or emerging brands looking to launch with a strategic identity and messaging that will resonate

💪CHALLENGES WE'LL SOLVE

  • “Our product is strong, but our brand doesn't clearly communicate its value.”
  • "We haven’t developed brand narratives that fuel the full funnel journey."
  • “Our messaging sounds too similar to competitors, and it’s limiting our impact.”
  • “We haven’t had capacity for consumer research — but know the insights would help us connect, convert, and grow.”

🎯SCOPE + DELIVERABLES

  • Up to 4 hours of live discovery sessions to discuss brand strategy elements like audiences, storytelling, positioning, business objectives, pain points, and messaging
  • Brand audit (up to 3 site pages and 2 social media channels or equivalent in other core assets)
  • Industry insights and trend report
  • Competitive analysis
  • One consumer/user research study to gain insights on existing brand and inform brand evolution
  • Presentation of audit analysis and industry, trends, competitors, and research findings (live or via Loom; deck included)
  • Verbal identity development (two rounds of edits)
  • Tagline or slogan options
  • Editable Brand Verbal Identity Deck (vision, mission, values, personality, audiences and storytelling, tone, voice, grammar, and mechanics)
  • Editable Brand Assets Blueprint (strategy and examples of how to update brand assets and platforms with consistency)
  • Loom tutorial for usage of Brand Verbal Identity Guide AND Brand Assets Blueprint

🗓️TIMELINE

  • As little as 6 weeks

💰INVESTMENT

  • $30,000
CONNECT TO LEARN MORE

Flight Plan 3: Evolve

Refresh or Rebrand

✨IDEAL FOR

  • Brand or marketing leaders preparing for a major pivot — a rebrand, merger, funding round, product launch, or strategy shift — who need a brand and creative strategy grounded in consumer/user research with a built-in pitch for the boardroom

💪CHALLENGES WE'LL SOLVE

  • “Our brand must evolve due to an upcoming merger, expansion, or repositioning.”
  • “Our new brand should be grounded in audience insights — but we don’t have the in-house capacity to lead the research.”
  • “We’re looking for new verbal and visual brand identity elements that work together seamlessly.”
  • “Stakeholder support will be critical, so we’ll need a data-driven, boardroom-ready narrative to secure it.”

🎯SCOPE + DELIVERABLES

  • Up to 8 hours of live discovery sessions, including brand strategy elements like audiences, positioning, business objectives, pain points, and messaging
  • Brand audit (up to 5 site pages, 4 social channels, and other core brand and marketing assets)
  • Industry insights and trend report
  • Competitive analysis
  • Two consumer/user research studies (one qualitative, one quantitative) to gain insights on existing brand and inform brand evolution
  • Presentation of audit analysis, industry, trends, competitors, and research findings (live or via Loom; deck included)
  • Tagline or slogan options
  • Verbal identity development (two rounds of edits)
  • Visual identity development (two rounds of edits)
  • Editable Brand Verbal + Visual Identity Guide (vision, mission, values, personality, audiences and storytelling, grammar, mechanics, verbal identity, and visual identity)
  • Editable Brand Assets Blueprint (strategy and examples of how to update brand assets and platforms with consistency)
  • Loom tutorial for Brand Verbal + Visual Identity Guide AND Brand Assets Blueprint
  • Pitch deck summarizing research findings, verbal and visual brand evolution, and projected short- and long-term brand health benefits

🗓️TIMELINE

  • As little as 8 weeks

💰INVESTMENT

  • $40,000
FIND THE RIGHT FIT

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three proven plans.
one perfect fit. ✨

Each Flight Plan is built for a different stage of growth. Find the one that aligns with your brand using the side-by-side comparison below.

For best experince, view on desktop.

FLIGHT PLAN 1: ALIGN FLIGHT PLAN 2: DEFINE FLIGHT PLAN 3: EVOLVE
Ideal for Established brands seeking consistency and cross-functional alignment New or emerging brands in the early stages of developing identity and storytelling Brands at an inflection point — navigating a rebrand, merger, or strategic transformation
Challenges we’ll solve Brand story and strategy show up differently across teams, channels, or assets — creating confusion, diluting messaging, and eroding trust and conversion Brand story and strategy need clear definition — to differentiate the brand, build credibility, and drive momentum down funnel Brand story and strategy must evolve — to connect with new audiences and support business expansion, repositioning, or future growth
Investment Starting at $18,000 Starting at $22,000 Starting at $35,000
Timeline 4 weeks 6 weeks 8 weeks
Discovery sessions • (4 hours) • (6 hours) • (8 hours)
Brand audit • • •
Verbal identity development • • •
Editable Verbal Identity Guide • • •
Editable Brand Assets Blueprint • • •
Loom tutorials • • •
Industry + trends research • •
Competitive analysis • •
Tagline + slogan options • •
User research studies • (1 study) • (2 studies)
Visual identity development •
Editable Visual Identity Guide •
Stakeholder pitch deck •

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your flight plan is waiting. 🪶

Not sure which path is for you? Or already all in? Either way, I’m here to help with next steps. And I can’t wait to help your brand take off.

how to get started

  • choose your flight plan

    Explore your options above and choose the plan that fits your goals, challenges, and stage of growth. Not sure where to start? Book a free 30-minute discovery call.

  • make it yours

    Choose from a curated list of optional add-ons designed to customize the support you need without overcomplicating scope.

  • confirm + launch

    Once your custom proposal is approved, your project takes flight — with a clear timeline to foster alignment, clarity, and momentum from day one.

let's build together

Flight Plans are thoughtfully designed to solve the most common (and costly) brand challenges. But every brand is different.

That’s where Flight Plans+ comes in.

From branded copywriting for your site and socials to additional rounds of user research, FlightPlans+ add-ons give you extra flexibility to meet your brand’s unique goals. Every optional add-on is clearly scoped and transparently priced so you get the support you need — and nothing you don’t.

Want more details? Request a curated menu of Flight Plans+ add-ons to explore what’s possible.

make your flight plan yours.